Advertising
Campaign India Team
Aug 13, 2024

B2B campaigns with clear customer promises triple market share gains

New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin, finds that customer promise campaigns in B2B are more effective when budgets are tight.

Customer promises in B2B deliver valuable advantages for scale-up brands or businesses with limited marketing resources. Image source: Freepik.

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