Ayushmann Khurrana and Rakul Preet Singh appointed Liberty's brand ambassadors

To endorse the athleisure brand Leap7X

Sep 26, 2022 11:10:00 AM | Article | Campaign India Team

Liberty Shoes has announced the appointment of Ayushmann Khurrana and Rakul Preet Singh as brand ambassadors for its athleisure brand Leap7X. 
 
The duo feature in Leap7X's campaign titled 'Sitaare Aise Hi Nahi Bante Mehnat Karni Padti Hai AM To PM' (you don't become stars without putting in the effort).
 
Anupam Bansal, director - retail, Liberty Shoes, said, “Liberty Shoes plans to focus intensely on its homegrown brand Leap7X, which is an athleisure centric line. As statistically proven, athleisure as a category is rapidly growing in the Indian market, and thus, we believe Leap7X is going to perfectly fit in the new lifestyle of Indian consumers. And, with this new association I’m sure we will be able to take the brand to the next level. In coming years, we are eying to become India’s most trusted sports/athleisure brand.”
 
Barun Prabhakar, marketing head, Liberty Shoes, said, “As far as our marketing communication is concerned, we simply didn’t want to do any other set of advertisement, ‘consumer insight’ is the key. As a brand we understand our consumers and care for the communication we do for them. We needed to stay relevant to them. India is rich with youth who are full of energy and willingness to do more. Brand Leap7X wants to connect with such youth who keep hustling towards their goal day and night. This is where the idea of our new campaign ‘Sitaare Aise Hi Nahi Bante Mehnat Karni Padti Hai AM To PM’, was born. With this campaign, we also wish to acknowledge and celebrate the immense strength that a hustler needs in order to work consistently from AM To PM, no matter what! The journey of Ayushmann Khurana, and Rakul Preet Singh, mirrors the campaign’s concept with absolute perfection. And, with this association we intend to reach young consumers who are fashion conscious as well.”