Campaign India Team
Aug 08, 2023

Shopsy gets Ayushmann Khurrana to dress to impress, without breaking the bank

Watch the film conceptualised by Talented here

Shopsy has rolled out a campaign featuring Ayushmann Khurrana. The campaign consists of a film that has been conceptualised by Talented in which Shopsy wants to burst the myth that one needs to spend a lot of money to look fashionable.
 
The film features a young woman and her aunt discussing Khurrana's fashion style through a poem. While the girl is mesmerised by Khurrana, her aunt writes him off saying that he must have spent his entire salary on his look. That's when Khurrana tells them about Shopsy, where he bought his shoes for just INR 50. The film concludes with a scene of the aunt sitting at the bus stop, still in awe of the price, while Khurrana is chatting with the young woman.
 
Madhuvanthi Ananth, head - marketing and growth, Shopsy, said, ”At Shopsy, we are proud to deliver a shopping experience that resonates with the evolving needs of our value-seeking consumers. Based on the deep understanding of our customers, Shopsy’s new campaign communicates that style and affordability can go hand in hand. By partnering with Ayushmann Khurrana, one of Bollywood's most celebrated stars, we aim to further strengthen our commitment to provide budget-friendly styles and variety.”
 
CREDITS: 
Creative agency: Talented
Creative team: PG Aditiya, Yathartha Sharma, Usha K
Account management: Prashant Gopalakrishnan, Abhishek Kumar, Nabil Kureshi, Karishma Changroth
Production house: Radhika Productions
Director: Suresh Triveni
Producer: Radhika Sawhney
Director of photography: Anuj Dhawan
Music director: Karan Kulkarni
Source:
Campaign India

Related Articles

Just Published

7 hours ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

11 hours ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

11 hours ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

11 hours ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards