Shopsy has rolled out a campaign featuring Ayushmann Khurrana. The campaign consists of a film that has been conceptualised by Talented in which Shopsy wants to burst the myth that one needs to spend a lot of money to look fashionable.
The film features a young woman and her aunt discussing Khurrana's fashion style through a poem. While the girl is mesmerised by Khurrana, her aunt writes him off saying that he must have spent his entire salary on his look. That's when Khurrana tells them about Shopsy, where he bought his shoes for just INR 50. The film concludes with a scene of the aunt sitting at the bus stop, still in awe of the price, while Khurrana is chatting with the young woman.
Madhuvanthi Ananth, head - marketing and growth, Shopsy, said, ”At Shopsy, we are proud to deliver a shopping experience that resonates with the evolving needs of our value-seeking consumers. Based on the deep understanding of our customers, Shopsy’s new campaign communicates that style and affordability can go hand in hand. By partnering with Ayushmann Khurrana, one of Bollywood's most celebrated stars, we aim to further strengthen our commitment to provide budget-friendly styles and variety.”
Creative agency: Talented
Creative team: PG Aditiya, Yathartha Sharma, Usha K
Account management: Prashant Gopalakrishnan, Abhishek Kumar, Nabil Kureshi, Karishma Changroth
Production house: Radhika Productions
Director: Suresh Triveni
Producer: Radhika Sawhney
Director of photography: Anuj Dhawan
Music director: Karan Kulkarni