Times Television Network has brought in Ayesha Surty as head, syndication and digital revenues. Based out of Mumbai, Surty will focus on building relationships and maximising revenue opportunities with content and brand presence across platforms.
She will report to Avinash Kaul, chief executive officer, Zoom and ET Now, who is driving the syndication and digital initiatives of Times Television Network.
Surty has 12.5 years of experience. Her last assignment was as the associate director – content sales and digital media at Imagine TV.
Commenting on the appointment, Kaul said, “Times Television Network has a significant presence across digital platforms and content syndication. Content of the network channels is deployed across all major digital platforms and to various national and international broadcasters. Ayesha’s joining the network will take business to the next level ensuring that our rich content is made accessible to as many people across the globe through all possible platforms.”
Speaking about her new role, Surty said, “Times Television Network with leadership brands of Times Now, ET Now, Movies Now and Zoom has incredible content which can be very effectively channelized to bring in revenue through varied tie-ups and associations. I am simply delighted to be given the opportunity to be part of such a vibrant network.”