Facebook has announced the appointment of Avinash Pant as marketing director for India. Pant moves from Red Bull where he was India marketing director.
At Facebook, he'll be driving consumer marketing efforts across Facebook's family of apps which include Facebook, Instagram and WhatsApp. He will report to Ajit Mohan, VP and MD, Facebook India.
Mohan said, “Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers. Avinash is one of the best marketers in the country, and am delighted that he is joining us on this exciting charter to shape the voice of Facebook’s family of apps in India.”
He added, “We are dedicated to creating an environment where our people can be their authentic selves and unleash the power of their diverse backgrounds, experiences, and perspectives. Teams at Facebook are focused on channeling that energy to be an ally to India in its exciting journey of transformation and growth.” Mohan has also worked with Nike, Coca-Cola and The Walt Disney Company.