Atrangii elevates Nivedita Basu

Nivedita Basu, head of content strategy and business alliances, Atrangii, has been elevated as vice president - content and business alliances.

 

Atrangii is a GEC and OTT helmed by Vibhu Agarwal, which was launched in June 2022. 

 

In her new role she will be developing, creating, and producing original content and leading strategic business alliances.

 

Agarwal said, “Nivedita has been an integral part of Atrangii ever since its launch. As we plan to revamp Atrangii with more than 10 new upcoming fiction and non-fiction shows and add international content to the platform, Nivedita will be playing a key role in developing and creating these shows which will have celebrated actors and exceptional storytelling. We are confident that in her new role, she will lend her expertise, aligned with our vision in growing our brand Atrangii to reach newer and higher heights in the general entertainment space.”