Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Asian Paints has rolled out a new campaign for Royale. Created by Contract Advertising, the campaign focuses on the Teflon technology that the Royale is equipped with, that helps protect walls from getting any stains or scratches.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
This piece is not a farewell to PR, but a farewell to an older mental model of it.
Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.
Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.