Acko General Insurance has announced the appointment of Ashish Mishra as executive vice president - marketing.
Mishra moves after a 13-year stint with HSBC where he was most recently head of customer marketing and network markets, based in Dubai.
Varun Dua, founder and CEO, Acko General Insurance, said, “We’re excited to welcome a highly seasoned global executive as Ashish. He has a wide array of experience and knowledge in strategy building and the field of marketing, making him an invaluable asset to our leadership team. Ashish's appointment speaks to Acko's ability to attract global industry talent and further bolsters our expertise to build a strong marketing function within Acko.”
Mishra said, “I am delighted to come on-board at Acko, which is at the forefront of accelerating the next wave of insurance penetration in India with the help of advanced technology, new inventions, and a fresh approach toward insurance. This delivers real tangible value to customers across India both in terms of cost saving and better customer experience. It’s so exciting to see that we already have customers across 550 cities in India. We have a massive opportunity to drive growth and in the process build a strong, recognizable and a beloved home grown brand. ”