Dentsu India Group has appointed Arijit Ray as chief executive officer, Dentsu Communications, effective 21 May. Ray’s mandate will be to increase the agency's output on creative, strategy and services, besides strengthening media synergies and driving growth, according to a statement from Dentsu India. He was previously president at DDBMudra West.
Commenting on the appointment, Rohit Ohri, executive chairman, Dentsu India Group, said, “I am delighted to have Arijit join the leadership team at Dentsu India. Arijit’s experience across diverse product categories and in traditional as well as new media is what will help us drive Dentsu’s ambitious plans for India. I look forward to working closely with Arijit and Taira Kimura, COO, Dentsu Communications, to create a world-class integrated communications agency in India”.
Ken Terasawa, executive vice chairman, Dentsu India Group, added, “We are very pleased to have Arijit on board Team Dentsu. Arijit has strong expertise in driving organisational growth by leveraging the strength of teams combined with sharpening client deliveries. I look forward to Arijit leading Dentsu Communications and together with COO, Taira Kimura, creating some of the best work for our Indian, Japanese and global clients.”
On his move to Dentsu, Ray said, “Dentsu in India is the midst of a serious expansion agenda led by Rohit's vision of building a top-notch integrated communication network. The Group is well into the phase of building a quality talent and client base. This will only get more impetus in the endeavour to shape enduring client relationships, conceive and execute cutting-edge communication mandates that are not only award-worthy, but more importantly worthy of recognition in the market, in the consumers’ minds, resulting in enhanced desirability and image/ market shares.”
He added, “What is also heartening in being a part of the Dentsu India team at this juncture, is the new benchmarks it is creating in the global context. Not many people are aware of Dentsu's leadership position in a large and important market like the US and the strides it has made in the digital space. I look forward to working closely with Rohit and supporting him in the aggressive plans he has for Dentsu in India.”
Ray's advertising career began in the ‘90s, when he joined Alfred Allan Advertising. He has also worked with Triton Communications, Rediffusion, McCann Erickson, Ogivly & Mather and Saatchi & Saatchi.