Apple’s ‘The Greatest’ won a 2023 Emmy award for Outstanding Commercial on Sunday night, in a ceremony that was delayed four months due to the actors’ and writers’ strikes.
Jan 09, 2024
Apple wins an Emmy for ‘The Greatest’
The accessibility-focused campaign won for Outstanding Commercial
The campaign, created in-house by Apple’s London team, raised awareness of the brand's accessibility features on iPhone, iPad and other devices to mark the International Day of Persons with Disabilities.
The winning video starred real people with disabilities using Apple’s accessibility features to facilitate day-to-day activities.
The Emmy is another notch in the belt for The Greatest, which won an Entertainment Lion for Music Grand Prix at Cannes Lions in June. The work was also shortlisted for a Titanium Lion.
The campaign beat out six other contenders for the Emmy, including The Farmer’s Dog Forever Super Bowl spot, The Cost of Beauty by Dove, The Singularity by SquareSpace and three other Apple ads – Call Me with Timothee Chalamet for Apple TV+, Quiet the Noise for AirPods Pro and R.I.P Leon.
Sunday’s prize was awarded as part of the two-night Creative Arts Emmy Awards, with the main Emmy Awards ceremony taking place on 15 January. Both ceremonies were delayed from September 2023.
(This article first appeared on CampaignLive.com)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Advertising
2 days ago
Magnite upgrades SpringServe video platform
The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
Advertising
2 days ago
How ASICS India is turning footprints into funnel ...
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Research and Rankings
2 days ago
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
Advertising
2 days ago
Personalisation gives 40% higher conversion to ...
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.