Campaign India Team
Feb 08, 2022

Anushka Sharma, Virat Kohli associate with Blue Tribe as investors and brand ambassadors

The couple rolled out a video spreading awareness about plant-based meat helping take on climate change and global warming

Anushka Sharma, Virat Kohli associate with Blue Tribe as investors and brand ambassadors
Blue Tribe, a plant-based meat brand, has got actor Anushka Sharma and cricketer Virat Kohli as investors and brand ambassadors.
 
Through this, the couple aims to spread awareness about plant-based meat products and how they can help not only save animals, but also the planet. The brand and the duo have rolled out a video spreading awareness about plant-based meat helping take on climate change and global warming. 
 
The celebrity couple‘s vision is in alignment with Blue Tribe, the plant-based meat pioneer in the Indian ecosystem, working vigorously on the mission to reinvent meat-consuming methods.
 
 
Sandeep Singh, co-founder, Blue Tribe, said, "The real problem our environment faces today is that everyone thinks its protection is someone else's problem! Nonetheless, our products aim at non-vegetarian eaters who want to switch to healthier, environment-friendly products without compromising the taste of their favorite dishes. Our food experts and scientists have been successful in identifying what gives meat its unique taste and texture, and so our products will taste, look, feel and cook exactly like meat."
 
He added, "In India, over 60% of the people are non-vegetarian, and most people have no idea about the negative effects it has on the planet. The good thing is that we are becoming aware of what we eat, and we are grateful to Anushka and Virat for supporting Blue Tribe and spreading this message further." 
 
Source:
Campaign India

Related Articles

Just Published

23 hours ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

1 day ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

1 day ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

1 day ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.