Blue Tribe, a plant-based meat brand, has got actor Anushka Sharma and cricketer Virat Kohli as investors and brand ambassadors.
Through this, the couple aims to spread awareness about plant-based meat products and how they can help not only save animals, but also the planet. The brand and the duo have rolled out a video spreading awareness about plant-based meat helping take on climate change and global warming.
The celebrity couple‘s vision is in alignment with Blue Tribe, the plant-based meat pioneer in the Indian ecosystem, working vigorously on the mission to reinvent meat-consuming methods.
Sandeep Singh, co-founder, Blue Tribe, said, "The real problem our environment faces today is that everyone thinks its protection is someone else's problem! Nonetheless, our products aim at non-vegetarian eaters who want to switch to healthier, environment-friendly products without compromising the taste of their favorite dishes. Our food experts and scientists have been successful in identifying what gives meat its unique taste and texture, and so our products will taste, look, feel and cook exactly like meat."
He added, "In India, over 60% of the people are non-vegetarian, and most people have no idea about the negative effects it has on the planet. The good thing is that we are becoming aware of what we eat, and we are grateful to Anushka and Virat for supporting Blue Tribe and spreading this message further."