Annalect India acquires tech and creative capabilities of Hangar India

Plans to provide holistic solutions to clients in the fields of technology, media services, marketing science and creative services

Apr 07, 2022 04:00:00 PM | Article | Campaign India Team

Annalect India, an Omnicom Group Company, has announced the integration of Hangar India’s tech and creative capabilities into its fold. 
 
With this acquisition, Annalect India aims to expand its talent base. It also plans to create more avenues of growth and collaboration with clients and partner agencies, to provide holistic solutions in the fields of technology, media services, marketing science and creative services.
 
Pradeep B. Sudhakar, managing director and vice president of Hangar Worldwide, is now senior director, Annalect India. 
 
The transition of the employees from Hangar to Annalect will be carried out in phases until May 2022. 
 
Vishal Srivastava, president, Annalect India, said, “We are thrilled to welcome our new colleagues from Hangar and look forward to working with the team in expanding our business portfolio with new skill and agency partnerships. Pradeep B. Sudhakar has been exceptional in building this team ground up and we are thrilled to get him on board. He will be part of the executive leadership team leading the integration while working with us in continuing to build the Annalect India organisation.”
 
Sudhakar said, "This marks a milestone moment for us to be joining hands. Annalect has been a leading force when it comes to media, technology data and creative services and this integration will definitely solidify Omnicom’s vision of a global delivery model. The team at Hangar and I are really excited and looking forward to beginning our journey as Annalectuals!”