Tonic Worldwide has announced the appointment of Anjali Malthankar as national strategy director.
Prior to this Malthankar was an independent consultant with advertising agencies and research firms. Her last full time stint was with Madison BMB three years ago.
Chetan Asher, founder and CEO, Tonic Worldwide, said, “We are delighted to have Anjali on board with us. Anjali fuels our ambition to build communication that is human centric and her deep understanding of Indian consumers and cultural insights will balance our tech led future focused approach.”
Malthankar said, “I am excited about sharing, learning and working with the young and energetic talent and proud to be part of a great leadership team. I really admire their people-centric approach in an industry where there is a high attrition rate and client relationships are short-term. Looking forward to shaping brands and cracking insightful work in a fast-paced digital world.”
In a career spanning 14 years, she has also worked with Ogilvy, Law & Kenneth Saatchi & Saatchi, DDB Mudra and Leo Burnett Orchard.
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