Campaign India Team
Feb 15, 2023

Animeta appoints Devdatta Potnis

Moves from Cosmos Maya

Devdatta Potnis
Devdatta Potnis

Animeta has announced the appointment of Devdatta Potnis as chief executive officer. 


He will be responsible for growth, scalability and building a team for the tech platform. 


Animeta was recently launch by Anish Mehta.


Potnis moves from Cosmos Maya, where he was chief revenue officer. Mehta was the CEO at Cosmos Maya until he moved out mid last year.


Mehta said, “Dev has the ability to build a scalable business, address an individual creator’s needs and manage investor relationships with equal passion and commitment. So he is the right person to spearhead Animeta on its growth path. I’m very happy to have him on board. He has also managed to put together a stellar team which we will be announcing soon.”


Potnis said, “Animeta is a forward-thinking organisation in the truly democratised creator economy, and I am grateful to have received the opportunity to be its chief architect. We intend to bring the studio model into the creator economy space where we will be investing in the right creators and creating brands out of them. We will bring about multi-platform monetisation, increase their community in regional and international markets, maximise their brand campaigns and empower them for social commerce; all through our AI-powered creator tech platform.”


In a career spanning over 15, he has also worked with Reliance MediaWorks, Balaji Motion Pictures and Star India, among others. 



Campaign India

Related Articles

Just Published

5 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

5 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

7 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

7 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.