Campaign India Team
Feb 15, 2023

Animeta appoints Devdatta Potnis

Moves from Cosmos Maya

Devdatta Potnis
Devdatta Potnis

Animeta has announced the appointment of Devdatta Potnis as chief executive officer. 


He will be responsible for growth, scalability and building a team for the tech platform. 


Animeta was recently launch by Anish Mehta.


Potnis moves from Cosmos Maya, where he was chief revenue officer. Mehta was the CEO at Cosmos Maya until he moved out mid last year.


Mehta said, “Dev has the ability to build a scalable business, address an individual creator’s needs and manage investor relationships with equal passion and commitment. So he is the right person to spearhead Animeta on its growth path. I’m very happy to have him on board. He has also managed to put together a stellar team which we will be announcing soon.”


Potnis said, “Animeta is a forward-thinking organisation in the truly democratised creator economy, and I am grateful to have received the opportunity to be its chief architect. We intend to bring the studio model into the creator economy space where we will be investing in the right creators and creating brands out of them. We will bring about multi-platform monetisation, increase their community in regional and international markets, maximise their brand campaigns and empower them for social commerce; all through our AI-powered creator tech platform.”


In a career spanning over 15, he has also worked with Reliance MediaWorks, Balaji Motion Pictures and Star India, among others. 



Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

17 hours ago

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

20 hours ago

65% of men call for better menstrual education ...

The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.

20 hours ago

Ministry of Consumer Affairs seeks integrated ...

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

20 hours ago

OML's Hypothesis pursues global expansion

The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.