Global media and communication planning firm Maxus has appointed Anil Sathiraju as general manager, Maxus South 2.
Sathiraju joins from Mudra Max where he was AVP and head - South. He will report in to Sanchayeeta Verma, managing partner, Maxus South India and South Asia.
Kartik Sharma, managing director, Maxus South Asia said, "Our South operations have been the trail blazers in many areas for Maxus and we are looking forward to scale new heights. Anil is an important and strategic addition keeping this in mind."
Commenting on the new appointment Sanchayeeta Verma, managing partner, South India and South Asia, Maxus, said, “In today’s uncertain economic conditions, our media monies have to result into tangible business results for our brands. All of this means, more engagement and more speed at the senior management level. This prompted us to create two distinct SBUs within Maxus South and bring in the best people to man them, i.e, Anil and Kishan. Anil typifies Maxus pace and we are delighted to have him on board.”
Speaking about his new role Sathiraju said, “Moving from an agency after 15 years was not easy at all for me. Maxus gave me that confidence and motivation to take the leap."