Publicis Media has announced the appointment of Anil Pandit as programmatic head. Pandit moves from Omnicom Media Group.
At Publicis, Pandit will oversee the central programmatic team. He will also work with the global team to bring in capabilities to India.
Anupriya Acharya, CEO, Publicis Media India, said, “We couldn’t be more thrilled to have Anil’s expertise and leadership in this crucial role as we focus on further consolidating our overall programmatic presence and bringing in PM Precision capability to India. Our Groupe has been a pioneer in programmatic and with Anil’s leadership, we will look to fast- forward the full launch of the Precision capability in the market. Maintaining our competitive advantage on all aspects of digital and ensuring that we continue to deliver best-in-class capabilities and growth for our clients is key to our continued success.”
Pandit said, “Programmatic is witnessing a phenomenal rise both in India and globally. About a third of India’s ad inventory is already programmatically traded. I’m excited to get this mandate of expanding PM’s central capabilities in future platform innovation, audience strategy, data consulting and precision excellence. I would like to bring into my role, sharp client lens coupled with operational ad -tech experience and look forward to collaborating with our agencies and marketplace partners to deliver faster and more scalable impact for our clients.”
In a career spanning 17 years, Pandit has also worked with Microad India (Cyberagent Group, Japan), People Group, India Today and The Times of India.