Publicis Media has announced the appointment of Sejal Shah as managing partner and head of Publicis Media Exchange (PMX - Mainline). Prior to this she was working with Mindshare Fulcrum as trading head.
PMX - Mainline is the central investment practice of Publicis Media.
Anupriya Acharya, CEO, Publicis Media India, said, “We are very happy to have Sejal join us in this critical role. With her rich experience, Sejal will ensure that the complex media environment is well navigated and negotiated for PM client. She will try to bring in not only fresh approaches to deal making as and where required, but also focus on overall value creation for Brands including content, in-programme and other such initiatives.”
Shah said, “I am thrilled to be with Publicis Media at a time when their growth momentum is at an all-time high and they are well poised to further build on it. Publicis Media client roster not only has some of the most savvy marketers but also is very diverse with strong presence on digital and future facing-streams. It gives us an opportunity to focus beyond the traditional on ROI and effectiveness”
This is her second stint with Publicis. Prior to joining Mindshare, she has also worked with Starcom, Vivaki, Lodestar, GroupM, Tata Internet Services (Tata Docomo) and Initiative.
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