Campaign India's Bookshelf is back and how! Some fantastic reccomendations from readers - each different in its genre and depth. Stock up on those bookmarks, people. The new book recommendations cometh.
Found
Davy Rothbart
"Planners are voyeurs by birth. But the daily grind murders even the peepiest Peeping Toms. The tribe then feeds on scripted reality shows to paint archetypes. I ain't that stereo-type. I get lost in 'FOUND'. Davy Rothbart picks up the best lost, tossed and forgotten items from around the world and publishes them. Yeah you heard it, Found is a collection of trash. And funnily, it is anything but that. Sample this: "Mario, I fucking hate you you said you had to work then whys your car HERE at HER place?? You're a fucking LIAR. I hate you I fucking hate you Amber PS Page me later"
Un-proof-read. Un-edited. Un-photo-shopped. Go, get lost now."
Aneil Deepak, senior vice president - Mudra MAX
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Go Kiss the World
Subroto Bagchi
"I came across this book while waiting for a friend at Crosswords, read a few pages and just couldn't put it down! Books from management biggies are plenty, but found this one to be quite different and inspiring. The strength of the book lies in the fact that it’s not plain information, but real life instances from the author's life and lessons learnt, which has been explained beautifully using simple words of wisdom and personal anecdotes. It truly inspires one to 'Go kiss the world'!"
Pooja Ramachandran, executive marketing communications, Prime Focus
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Unaccustomed Earth
Jhumpa Lahiri
"I usually read fiction and therefore most of the books that I have read in the past are in a small or big way about relationships. But this one stands out. And its because while most descriptions of people's lives feels like voyeurism, this doesn't. You get sucked into the story and begin to read it not like a viewer but like someone in the family. I have never lived abroad but after reading this book its like someone from my family has. Never seen characters come alive in the way that Jhumpa Lahiri makes them. I bought two of her other books yesterday and plan to read them ASAP!"
Saloni Singh, idea lead - strategic planning, Euro RSCG
