Campaign India Team
May 05, 2010

Andee Deepak recommends Davy Rothbart's 'Found'

Campaign India's Bookshelf is back and how! Some fantastic reccomendations from readers - each different in its genre and depth. Stock up on those bookmarks, people. The new book recommendations cometh.

Andee Deepak recommends Davy Rothbart's 'Found'

Campaign India's Bookshelf is back and how! Some fantastic reccomendations from readers - each different in its genre and depth. Stock up on those bookmarks, people. The new book recommendations cometh.

Found
Davy Rothbart
"Planners are voyeurs by birth. But the daily grind murders even the peepiest Peeping Toms. The tribe then feeds on scripted reality shows to paint archetypes. I ain't that stereo-type. I get lost in 'FOUND'. Davy Rothbart picks up the best lost, tossed and forgotten items from around the world and publishes them. Yeah you heard it, Found is a collection of trash. And funnily, it is anything but that. Sample this: "Mario, I fucking hate you you said you had to work then whys your car HERE at HER place?? You're a fucking LIAR. I hate you I fucking hate you Amber PS Page me later"
Un-proof-read. Un-edited. Un-photo-shopped. Go, get lost now."

Aneil Deepak, senior vice president - Mudra MAX

- - -

Go Kiss the World

Subroto Bagchi

"I came across this book while waiting for a friend at Crosswords, read a few pages and just couldn't put it down! Books from management biggies are plenty, but found this one to be quite different and inspiring. The strength of the book lies in the fact that it’s not plain information, but real life instances from the author's life and lessons learnt, which has been explained beautifully using simple words of wisdom and personal anecdotes. It truly inspires one to 'Go kiss the world'!"

 

Pooja Ramachandran, executive marketing communications, Prime Focus

- - -

Unaccustomed Earth

Jhumpa Lahiri

"I usually read fiction and therefore most of the books that I have read in the past are in a small or big way about relationships. But this one stands out. And its because while most descriptions of people's lives feels like voyeurism, this doesn't. You get sucked into the story and begin to read it not like a viewer but like someone in the family. I have never lived abroad but after reading this book its like someone from my family has. Never seen characters come alive in the way that Jhumpa Lahiri makes them. I bought two of her other books yesterday and plan to read them ASAP!"

Saloni Singh, idea lead - strategic planning, Euro RSCG

Source:
Campaign India

Related Articles

Just Published

4 minutes ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

6 minutes ago

Is there more to adland's talent crisis than we think?

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?

4 hours ago

Not your agency, not yet SaaS: BrandPipal picks a ...

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, and creative-tech silos. The model? Modular, measurable, and built for scale.

20 hours ago

Fantasy sports AI models extend beyond gaming: ...

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.