Campaign India Team
Nov 17, 2021

Anaya Mohanty elevated at Endemol Shine India

Appointed head of development for premium scripted and non-scripted content

Anaya Mohanty
Anaya Mohanty
Endemol Shine India has announced the elevation of Anaya Mohanty as head of development for premium scripted and non-scripted.  
 
She will report to Abhishek Rege, CEO, Endemol Shine India.
 
Prior to the elevation, Mohanty was creative director for premium scripted development. 
 
Her mandate consists of identifying new projects, supervision of concept pipeline, service platforms for projects in development and coordination of new shows. 
 
Rege said, “Given Anaya’s experience, I have no doubt she will thrive in this role. In her new capacity, she will play a key role in ensuring we devise and execute a standout premium slate, which garners attention from our network and OTT clients across the county. Quality has always been key to our strategy and in setting this new role, we will continue to commit to delivering in line with this goal.” 
 
Mohanty said, “I am honoured to be taking on this new role, which presents a hugely exciting opportunity to have strategic oversight of our entire premium development pipeline. Universal themes have always been at the heart of all our shows and ensuring our titles remain relatable for diverse audiences is key. Over the coming months, we will look to build up a slate which is bursting with ground-breaking, high-quality titles that are carefully considered, tailored and targeted to capture the attention of all our clients."
 
Prior to joining Endemol Shine India, she worked with Colour Yellow Productions. She has also worked with Eros Now and CNBC TV18.
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Audi and M&C Saatchi accused of plagiarism in new ad

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin

4 hours ago

News updates: Saif Ali Khan for Servokon

A weekly round-up of advertising, media and marketing news

4 hours ago

MMA Impact India 2022: Audio provides an opportunity...

The senior marketing director of Mondelez India shared insights on the innovative use of voice and audio advertising