Anaya Mohanty elevated at Endemol Shine India
Appointed head of development for premium scripted and non-scripted content
Nov 17, 2021 09:33:00 AM | Article | Campaign India Team Share -
Endemol Shine India has announced the elevation of Anaya Mohanty as head of development for premium scripted and non-scripted.
She will report to Abhishek Rege, CEO, Endemol Shine India.
Prior to the elevation, Mohanty was creative director for premium scripted development.
Her mandate consists of identifying new projects, supervision of concept pipeline, service platforms for projects in development and coordination of new shows.
Rege said, “Given Anaya’s experience, I have no doubt she will thrive in this role. In her new capacity, she will play a key role in ensuring we devise and execute a standout premium slate, which garners attention from our network and OTT clients across the county. Quality has always been key to our strategy and in setting this new role, we will continue to commit to delivering in line with this goal.”
Mohanty said, “I am honoured to be taking on this new role, which presents a hugely exciting opportunity to have strategic oversight of our entire premium development pipeline. Universal themes have always been at the heart of all our shows and ensuring our titles remain relatable for diverse audiences is key. Over the coming months, we will look to build up a slate which is bursting with ground-breaking, high-quality titles that are carefully considered, tailored and targeted to capture the attention of all our clients."
Prior to joining Endemol Shine India, she worked with Colour Yellow Productions. She has also worked with Eros Now and CNBC TV18.