Anant’s blog: The Real TV launch

Why on earth would a new entrant even attempt to enter an overcrowded GEC space at a time like this?It’s already a blood-bath for the existing players. STAR Plus and Colors jostle for the top spot with strategies changing by the hour. STAR Plus, for example, has been running some movies without ad breaks, gaining just enough GRPs to stay ahead of Colors.Colors, meanwhile, has announced a slew of new programs which will, they hope, get them to the psychologically all-important number one slot.