Anant's Blog: End the love affair with cricket
We've seen this happen before. We're seeing this happen now. We'll see it happen again. Marketers and media planners putting all their eggs in one basket -- cricket. With India's survival in the Champions Trophy most unlikely, audiences will drop immediately after the fate is 'officially' known. And those brands who had counted on these audiences to recieve their messages and buy their goods and services are up the creek without a paddle. I've written about this before, and I do it again here.
by Campaign India Team
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures