Amit Shankar joins Publicis India to head creative in Delhi
Replaces Nitin Pradhan who has left the agency
May 31, 2018 04:27:00 AM | Article | Campaign India Team
Publicis India has announced the appointment of Amit Shankar as NCD. Shankar will head creative at the agency's Delhi office and replaces Nitin Pradhan, who has moved on from the agency.
Shankar was previously SVP and ECD at J. Walter Thompson's Gurugram office. At Publicis he will report to Bobby Pawar, MD and CCO, Publicis India.
Pawar said, “Over the last few years, our Delhi office has created some of the most talked about work for our biggest brands. Amit comes in at the right time. His mandate is to keep raising the creative bar and partner me in leading the agency into the new age of creativity. Given his talent, passion and pedigree I’m sure he will do great here.”
Srija Chatterjee, MD, Publicis India, said, “Amit joins us at an opportune time with our Delhi office witnessing some high-profile action with some key new business wins. His sharp creative reasoning and ability to throw ideas at you on a quick-fire basis is what makes him a talent to watch out for. We’re glad to have him into our fold and look forward to Delhi becoming a strong creative hotshop under his tutelage.”
Shankar said, “I'm quite excited about joining Publicis India. Whatever I do here, I want keep to creativity at the heart of it. I believe that in today's dynamic marketing landscape two things are important - a great supply of disruptive ideas and speed of execution. I want to bring these to the agency. I’m also a big believer in the power of momentum. If we start doing good work, better things follow. And of course, Publicis has a great talent magnet in Bobby. He is a unique visionary and a mentor. Bobby’s vision and courage as a creative leader is both unwavering and unmatched. He has a long history of creating breakthrough work, and simply being a part of his team is a constant inspiration.”
In a career spanning 21 years, Shankar has also worked with Grey and Contract.