Media
Campaign India Team
Mar 05, 2010

aMap launches real-time viewership measurement for IPL

Audience Measurement and Analytics (aMap), the overnight audience viewership provider, has now decided to offer real-time audience measurement.The company will install 'Live Terminals' in the offices of subscribers to this new service and these will be able to see the ratings within one or two hours of the content going on air.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

3 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

When creativity meets code: The human algorithm problem

4 When creativity meets code: The human algorithm problem

Trust is the new creative brief

5 Trust is the new creative brief

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

7 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Five rules for crafting a high-impact festive campaign

8 Five rules for crafting a high-impact festive campaign

Apple keeps crown as world’s top brand, even as value slips

9 Apple keeps crown as world’s top brand, even as value slips

Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

10 Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

Related Articles

Bats, reels, and buys: The new IPL media mix
Advertising
Apr 17, 2025
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

From overs to overkill: IPL ads hit saturation point
Advertising
Jun 12, 2025
Abhishek Jain

From overs to overkill: IPL ads hit saturation point

IPL ads: High stakes, low recall, and smarter plays
Advertising
Apr 28, 2025
Vinita Bhatia

IPL ads: High stakes, low recall, and smarter plays

IPL ads get a data makeover: What it means for brands
Advertising
Mar 07, 2025
Vinita Bhatia

IPL ads get a data makeover: What it means for brands

Just Published

Not just a pour: The currency fuelling India’s alcobev boom
Advertising
35 minutes ago
Vedant Kedia

Not just a pour: The currency fuelling India’s ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.

Tech-first agencies are reshaping APAC's marketing models for SMEs
Marketing
1 hour ago
Staff Reporters

Tech-first agencies are reshaping APAC's marketing ...

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.

Omnicom looks to scale back DDB network amid ‘rigorous’ review of brands
Advertising
2 hours ago
Lucy Shelley

Omnicom looks to scale back DDB network amid ...

76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.

How Marriott is turning K-pop fandom into a loyalty machine
Marketing
2 hours ago
Nikita Mishra

How Marriott is turning K-pop fandom into a loyalty ...

When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play. Marriott’s APEC chief commercial officer, John Toomey and loyalty boss, Ramesh Daryanani, break down their ‘barbell marketing approach’ to loyalty.