Alt Balaji is now Altt

Alt Balaji has rebranded itself as Altt. 

With this refreshed identity, the entertainment platform has rolled out a new logo. 

The revived logo is part of its broader rebranding strategy, aimed at aligning its image with its core values and mission. 

Altt had also announced the appointment of a new chief business officer, Vivek Koka, as Ektaa R Kapoor and Shobha Kapoor exited the company.

Shashwat Singh, head of content, Altt, said, "Our customers are at the heart of everything we do, and the new logo reflects that sentiment. The new design is more forward projecting and simplified, making it easier for our customers to connect with us and our offerings, without veering away from the well-established brand identity. We believe that this change will help us to make stronger connections with our audience and reflect the renewed passion with which we bring brand new stories to them."

Koka said, "Altt has been a pioneer in the Indian OTT space and has entertained audiences across the country. With success and adulation comes the responsibility of staying true to the consumers’ expectations. Keeping in line with the same thought, Altt embarks on an exciting journey with its identity which will be backed by equally engaging content. It is a great time for me to be associated with the brand and to be a part of this journey.”