Vivek Koka joins the company as chief business officer
The digital entertainment platform has also appointed Vivek Koka as chief business officer. Koka moves from Atrangii TV, where he was heading business operations. He has also had stints with Shemaroo, Zee Entertainment and Tata Sky.
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FCB India also grabs a Gold; Ogilvy and Leo other two Gold winners from India, on Day 3.
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Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
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Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.
As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.
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