Allied Media hires Priya Iyer as business director for south

Allied Media has appointed Priya Iyer as business director, south. She will be reporting to PM Balakrishna, vice president, Allied Media, and will be responsible for all aspects of the media business across South India.

Prior to joining Allied Media, Iyer was director at Catalyst, a unit of Havas Media. She has expertise in the area of media planning and buying, with eight years of experience in the industry across companies like Starcom and Maxu.

Commenting on her appointment, Iyer said, “I am delighted to join the Allied Media team. This move is challenging and different, as along with everyday functional responsibilities of the office, delivery of a strong strategic product and client relationships will be a priority. Allied is a growing agency and offers a wide canvas, where many integrated services can be incorporated for holistic planning”.