Campaign India Team
Apr 05, 2021

Akshay Kumar, Dabur Chyawanprash trolled on social media after actor’s positive Covid test

As the product’s brand ambassador, Kumar featured in an ad that claimed Dabur Chyawanprash was clinically tested to protect consumers against Covid-19

Akshay Kumar, Dabur Chyawanprash trolled on social media after actor’s positive Covid test
Akshay Kumar is the latest celebrity who took to social media to announce that he had been tested positive for Covid-19. 
 
However, while other actors and celebrities mostly get sympathy on social media – Kumar was trolled. The actor is the brand ambassador for Dabur Chyawanprash since December 2020, and featured in an ad that claimed Chyawanprash helps in boosting immunity against Covid-19. Post Kumar’s health update, netizens brought up questions of whether Kumar was consuming the product at all or if the products efficacy tests were fabricated.
 
 
 
At the time of the appointment, Mohit Malhotra, CEO, Dabur India, said, “The times we are living in today have underlined the need for and importance of immunity more than ever before. Strong immunity is the need of the hour with the threat of illnesses looming around us. Dabur Chyawanprash, with the power of more than 40 herbs like Ashwagandha, Giloy and Amla, has always stood for boosting immunity to fight illnesses. Dabur Chyawanprash has always celebrated and championed the cause of building the health of the nation. Akshay Kumar is emblematic of health, fitness and inner strength, the properties of Dabur Chyawanprash. We are happy to welcome him to the Dabur family.” 
 
Kumar said, “I am immensely proud and happy to be a part of the Dabur family. Dabur has relentlessly nurtured the country’s health and fitness through the science of authentic Ayurveda. I really believe that together, Dabur and I, will take Dabur Chyawanprash to every household, every person-so that collectively our nation’s immunity becomes stronger and we can conquer every challenge”.
 
This saga follows Sourav Ganguly and Fortune Oil’s similar misfortune from January 2021; Ganguly had suffered a heart attack that resulted in an angioplasty. What followed were memes mocking Ganguly’s association with Adani Wilmar’s Fortune Rice Bran Oil, products that claimed to strengthen heart health. 
Source:
Campaign India

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