Fulcro has appointed Akshat Trivedi as executive creative director. He moves from The Womb and will head the creative team at the agency. Trivedi joins Brijesh Parmar in the creative team at the agency. Parmar had also moved from The Womb to join Fulcro
Sabyasachi Mitter, founder and managing director, Fulcro, said, “As we grow, it is also important to continue to offer our partners the very best output. We’ve long admired the incredible campaigns that Akshat delivers and at a time of increasing opportunity for our long form content, we are excited to welcome him to the team.”
Trivedi said, “It is indeed heartening to lead the creative souls at Fulcro, I look forward to sharing my learnings while creating a few of my own, through the young tech brains at Fulcro. So together we can do some awesome work for a new set of brands and take the company to greater heights.”
He has also worked with Ogilvy and as an independent creative consultant with Coverfox.