Akash Sharma joins IBD India as creative director

IBD India, the integrated brand development wing of Hakuhodo Percept company, has brought in Akash Sharma as creative director. In his new role he will be based at the agency’s Delhi office and will be looking to strengthen creatives (both product and people). With Sharma's appointment IBD India will look to add to its creative output and look to generate some more out-of-the box solutions to their clients.

On his new venture Sharma said, “I am really excited to join IBD India and work on internationally recognised brands like Panasonic and a host of others. I am looking forward to doing work that is relevant to my target audiences and win recognition of award juries as well. We are an ambitious bunch here hungry to do good work.”

Commenting on the appointment, Rahul Gupta, managing director, IBD India said, “Akash is skilled and talented whose experience will add value to the clients that IBD handles. As his experience spans 360 degrees, he will be able to use his knowledge to provide holistic communication solution to clients.”

In a career spanning more than 10 years, Sharma has experience in both ATL and BTL spaces and has worked with agencies such as Rediffusion Y&R and Lowe Lintas. Some of the brands he has worked on brands include LG (Home Appliance & Home Entertainment, FPDs), Greenply, Havells, Crabtree, Polo, BILT and Hajmola, amongst others.