Airtel's new TVC capitalises on Saif, Kareena chemistry

Airtel latest commercial for its value added service 'Hello Tunes' features Saif Ali Khan and Kareena Kapoor. The commercial demonstrates the ease with which Airtel users can set Hello tunes on their phones. The commercial has been created by Rediffusion Y&R.Ramanuj Shastry, chief creative officer, Rediffusion Y&R said, "The idea was to communicate the ease of using voice-activated search for the 'Hello Tunes' service of Airtel."