Bharti Airtel has announced its strategic foray into the mobile advertising (m-Advertising) segment, in India. The platform is designed to meet all the essential demands of advertisers such as inventory management, campaign management, reporting and analytics.
Commenting on the development, K Srinivas, president – consumer business, Bharti Airtel, said, “We are excited to launch our mobile advertising platform. Personalisation, sharp segmentation and contextualisation are increasingly making this platform an exciting proposition for brands. Airtel’s m-advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment”.
Through Airtel’s m-Advertising platform, advertisers will be able to leverage communications outlets and tools such as mobile internet (WAP), messaging services and Airtel digital TV to engage their audiences. Touch points such as end of call notifications, recharge notifications and Digital TV guides will also be available.