Air-India has empanelled Draftfcb+Ulka, Saatchi & Saatchi, Crayons and Interpub to handle their advertising responsibilities.
Confirming the decision, Sanjay Sharma chief manager, (corporate communications), Air India, said, "We have empanelled the four agencies for a period of three years starting yesterday, subject to a yearly review. Draft FCB and Interpub have been handling the account for some time, so they represent the continuity in the account, while Saatchi & Saatchi will bring in fresh thinking. Overall, this foursome is a healthy mix."
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