Aidem Ventures and eBUS Media Networks announce JV for India & MiddleEast

The JV in India will offer solutions for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters

Jan 11, 2011 11:06:00 AM | Article | Campaign India Team

eBUS Media Networks (Singapore) and Aidem Ventures (India) have entered into a joint venture in India to offer solutions for digital distribution and management of television commercials to advertisers, agencies, media owners, content producers and broadcasters. Ajay Verma will be the chief executive officer of the new vertical.

A press note said, "The new joint venture eBUS-Aidem provides a digital delivery solution where the advertiser has to just send TVCs once and it is digitally delivered to the list of broadcasters as specified by the client/agency within 6 hours. Advertisers/Agencies can easily track the commercial going to broadcasters on-line and also have easy access to commercials in different formats for their presentation on mobile, internet etc. eBus-Aidem also provides broadcasters a complete secure electronic approval process which integrates with traffic, S&P, Ad Sales and final play out. Further, the eBus system automatically codes the TVCs and notifies various people in the organisation who have to work on it."

Kaushal Dalal, director of Aidem, said, “We believe that the future is going to be tapeless and digital delivery of TVCs will be the norm.  To this end, the solution that eBUS has to offer is truly excellent. The coming together of eBus and Aidem will not only add to the range of media related services that Aidem provides but will also help bring in the future much faster.”

Carmine Masiello, chief executive officer of eBUS Singapore, said, “with the expansion and modernisation of the television industry, including digital and HD, we provide advertisers a much faster and convenient mode for delivering TVCs. Given the complexity of the Indian markets, we trust that partnering with Aidem will not only add the local expertise we need to promote our products and services but also go a long way in establishing eBus as the standard mode for delivering TVCs in this market space.”

Raj Nayak, managing director, Aidem Ventures, added, "We believe this technology will be a game changer and goes with the company’s vision to diversify into areas that is in synergy with our core business. Leading Broadcasters have already started using the eBus technology and more are signing shortly. Many leading advertisers also have already signed up and are currently using and having the benefits of the eBus solution."