Campaign India Team
Sep 04, 2017

Agency Spotlight: MullenLowe Lintas Group

The group was in the news through the month as it won new accounts, parted ways with Idea, announced a leadership team (for PointNine Lintas) and released several films

Agency Spotlight: MullenLowe Lintas Group
It's been a turbulent past couple of months for the MullenLowe Lintas Group. 
 
After July witnessed the high-profile exit of Joseph George, the agency began August by announcing the appointment of Vincent Digonnet as Apac CEO. Digonnet's mandate included South and South East Asia.
 
Then, the group announced the leadership team of PointNine Lintas.
 
On the accounts front, a long-standing partnership with Idea came to an end, while a new one with ZEEL began
 
The agency was busy on the work front too. Films for Sonata, Tata Tea (Jaago Re), Bajaj Avenger and Paper Boat among others were released. 
 
An announcement on S Subramanyeswar, CSO, Lowe Lintas being on the jury for Jay Chiat Awards was also made during the month.
 
 

 

Source:
Campaign India