Campaign India Team
Sep 04, 2017

Agency Spotlight: MullenLowe Lintas Group

The group was in the news through the month as it won new accounts, parted ways with Idea, announced a leadership team (for PointNine Lintas) and released several films

Agency Spotlight: MullenLowe Lintas Group
It's been a turbulent past couple of months for the MullenLowe Lintas Group. 
 
After July witnessed the high-profile exit of Joseph George, the agency began August by announcing the appointment of Vincent Digonnet as Apac CEO. Digonnet's mandate included South and South East Asia.
 
Then, the group announced the leadership team of PointNine Lintas.
 
On the accounts front, a long-standing partnership with Idea came to an end, while a new one with ZEEL began
 
The agency was busy on the work front too. Films for Sonata, Tata Tea (Jaago Re), Bajaj Avenger and Paper Boat among others were released. 
 
An announcement on S Subramanyeswar, CSO, Lowe Lintas being on the jury for Jay Chiat Awards was also made during the month.
 
 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Parle retains top spot as India’s most chosen ...

Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.

1 day ago

AI makes space for risk — if creatives dare take it

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.

1 day ago

Asia can’t win globally if it doesn’t back itself ...

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.