Campaign India Team
May 17, 2016

Agency Spotlight April 2016: Ogilvy & Mather

Standout work on Vodafone, Tata Sky and Dainik Bhaskar and a decent showing at awards, put Ogilvy in the spotlight

Agency Spotlight April 2016: Ogilvy & Mather
It was close, but Ogilvy & Mather (and Soho Square) edged past Mullen Lowe Lintas Group (MLL) this April, in our view.
 
MLL's work on Surf Excel, Tanishq and Paper Boat ensured that they were in the race till the very end, Not to forget the Apac Effie 'Agency of the Year' title, and the Honda BR-V win.
But Ogilvy & Mather's campaigns for Dainik Bhaskar (Zidd), the 'Super' series for Vodafone, and lovable work on Tata Sky, puts the agency in the spotlight.
 
O&M Mumbai also was awarded the second best office globally according to the Effie Effectiveness Index, a list in which Mullen Lowe Lintas Mumbai stood fifth.
 
Ogilvy was among only three Indian agencies to strike Gold at the Apac Effies 2016, where BBDO India took the lone Grand Prix besides three Golds. The agency in the spotlight has a chance to add to its metal tally this year, with 29 shortlists at AMES and three at D&AD. 
 
Other recognitions in the month included three awards at the Laadli Media and Advertising Awards for Gender Sensitivity (LMAAGS).
 
Soho Square was in the news too, bagging the creative mandate for Nicotex, besides doing a couple of films.
 
Campaigns
 

 
 

(This article first appeared in the 13 May 2016 issue of Campaign India)
Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2018: ‘You can’t make content that hurts the fans’: Conan O’Brien
Premium
4 hours ago

Cannes Lions 2018: ‘You can’t make content that ...

O'Brien joined basketball legend Shaquille O'Neal and CNN's Chris Cuomo on the dais on day three of the festival

Premium
Cannes Lions 2018: Keith Weed - 'want to drive responsibility in the digital supply chain'
Premium
7 hours ago

Cannes Lions 2018: Keith Weed - 'want to drive ...

The chief marketing and communications officer of Unilever was also joined by three founders of 'sustainable brands' that were acquired by the company

Premium
Cannes Lions 2018: 'It’s time women put our flag in the stands and claim the space we require'
Premium
7 hours ago

Cannes Lions 2018: 'It’s time women put our flag in ...

Abby Wambach (two time Gold Olympic winner), Ibtihaj Muhammad (Bronze winner at Olympics), Casey Wasserman and Jaymee Messler discussed the importance of storytelling, women empowerment, the FIFA World Cup and more...

Premium
Live from Cannes: News and views from day one and two
Premium
8 hours ago

Live from Cannes: News and views from day one and two

Campaign editors Robert Sawatzky and Matthew Miller bring you their editorial assessment of the latest at Cannes 2018.