Agency Report Card 2017: MullenLowe Lintas Group

2017 was a busy year within the MullenLowe Lintas Group as it saw the exit of Joseph George, group chairman and CEO (India) and regional president for South and Southeast Asia after 26 years at the agency.

 

Vincent Digonnet took over the South and Southeast Asia reigns from George. Arun Iyer (chairman and CCO, Lowe Lintas) and Raj Gupta (CEO, Lowe Lintas) earned elevations earlier in the year. 

As a group, MullenLowe Lintas’ biggest objective was to mainline digital. 

 

Agency Report Card 2017 MullenLowe Lintas Group
2017: A-	Country head(s): Amer Jaleel (chairman and CCO – Mullen Lintas); Arun Iyer (chairman and CCO – Lowe Lintas); Raj Gupta (CEO – Lowe Lintas); Vikas Mehta (CEO – PointNine Lintas); Virat Tandon (CEO – Mullen Lintas); Vivek Kamath (group CFO and COO – MullenLowe Lintas Group)	Ownership: Interpublic group of Companies

 

In July, the group announced the launch of PointNine Lintas, a merger of GolinOpinion, LinTeractive and LinEngage. This added to the agency’s existing entities – Lowe Lintas and Mullen Lintas. The idea was for the group to move from ‘Hyper Fragmented to Hyper Bundled’. Vikas Mehta was given the CEO role for PointNine Lintas.

 

In December, Lintas Mediahub was launched as a ‘full-service media offering for a digitised world’. Lintas Mediahub operates as a division of PointNine Lintas and offers its services to clients across the three agencies in the group. 

 

While Lowe Lintas lost Idea after a 15-year stint, account wins for the year included Xiaomi, Zee (split with Publicis), Fossil, Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax and Cargill Foods. 

Effective MullenLowe Lintas Group The agency’s Mumbai office was ranked number one in Asia Pacific and number two in the world according to the Global Effie Effective Index. It bagged a Silver in the Global Effies, and a Silver and Bronze in the Apac Effie. The agency also won a Gold in the WARC Price for Asian Strategy in the year.