If you had to rank the impact of your creative work as a self-appraisal, this is the agency that claims to have some answers. FCB Interface claims to have a six-point scale for measuring creative impact. The first 3 points on the scale are reserved for work that ranges from the offensive to the innocuous. On the scale, 4 is reserved for work that is provocative- that makes one stop, think and react in some way. 5 is awarded to work that creates behaviour of some sort- that invites people to participate and act. And 6 is the Holy Grail- reserved for work that the agency believes will create conversations in perpetuity.
Another development in the agency is the integration of digital across departments rather than having a separate digital wing.
To build a strong leadership pipeline, the agency has a leadership development intervention where key leaders work one-on-one with an executive coach.
The agency also has a Young Leadership Council, that gives developmental opportunities to youngsters to signal that they are on the fast track through prestigious projects, international assignments and high-investment training programs. These employees are typically 35 years and below, from across offices and disciplines. They are a diverse, yet like-minded group, who meet once every quarter to ideate, discuss and debate on a wide spectrum of subjects.
The agency celebrates a ‘WOW Day’ every month. This day is dedicated to learning a new skill, brainstorming on new ideas or just inviting a celebrity achiever to come and talk to agency executives.
Given the high-pressure nature of the business, employees need opportunities to de-stress in the workplace. Under a program called FCBeFIT, the agency conducts power spas, meditation and yoga classes, zumba sessions, health check-up camps and fitness and diet advisory.