If you had to rank the impact of your creative work as a self-appraisal, this is the agency that claims to have some answers. FCB Interface claims to have a six-point scale for measuring creative impact. The first 3 points on the scale are reserved for work that ranges from the offensive to the innocuous. On the scale, 4 is reserved for work that is provocative- that makes one stop, think and react in some way. 5 is awarded to work that creates behaviour of some sort- that invites people to participate and act. And 6 is the Holy Grail- reserved for work that the agency believes will create conversations in perpetuity.
Another development in the agency is the integration of digital across departments rather than having a separate digital wing.
Agency Report Card 2017FCB Interface |
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2017:
B- |
2016:
N.A. |
Country head/s: Joemon Thaliath – CEO |
Ownership: IPG |
To build a strong leadership pipeline, the agency has a leadership development intervention where key leaders work one-on-one with an executive coach.
The agency also has a Young Leadership Council, that gives developmental opportunities to youngsters to signal that they are on the fast track through prestigious projects, international assignments and high-investment training programs. These employees are typically 35 years and below, from across offices and disciplines. They are a diverse, yet like-minded group, who meet once every quarter to ideate, discuss and debate on a wide spectrum of subjects.
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PHYSICAL INTERFACE
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