Campaign India Team
Jul 09, 2018

Agency Report Card 2017: Creativeland Asia

We assess Creativeland Asia's 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Agency Report Card 2017: Creativeland Asia

If you had to single out one thing that made Creativeland Asia stand out in 2017, it was the agency spreading its wings, far and wide. Keeping in line with its objective of going “beyond traditional communication to newer forms of creative content” the agency ventured into setting up a content division, apart from having a city infrastructure design company or a venture fund to support entrepreneurs in creating brands and so on.

 

Agency Report Card 2017

Creativeland Asia

2017:

B+

2016:

N.A.

Country head/s: 
Sajan Raj Kurup, founder and creative chairman
Rana Barua, CEO (who quit last month)
Anu Joseph, CCO
Sajiv Kurup, executive director
Srijib Mallick, CEO, Ventureland Asia
 
Ownership: Independent

In a difficult year for the advertising business, CLA executives call it a period when they decided to invest for the future.  

That led to investing in people, it hired a group CEO (who has now moved on), a CEO for its divisions like Ventureland, apart from key executives to occupy positions across content, creative and design.
 
On the content front, ‘The Legend of Jagannath’, a docu-drama it created for the National Geographic Channel, also debuted in Netflix.
 
However, while getting into several divisions, there is always the looming danger of spreading oneself too thin. Hence, Creativeland Asia will also need to perfect the balancing act of not diluting its core.
 

FUTURE PROOF 

  • Backward integrate to business advisory and consultancy services in a world where marketing consultants are forward integrating to design 
  • Invested in Masala Baby, a New York based children’s lifestyle startup, which is run by an all-woman team and which also works solely with artisan communities that are led by women, or who primarily employ women

 

 

Source:
Campaign India

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