Mindshare and Ogilvy made it three times in a row over the last three years as the WPP-owned agencies dominated the South Asia leg of the Agency of the Year Awards in 2023.
Like 2021 and 2022, Mindshare India bagged the South Asia Digital and Media Agency of the Year, while Ogilvy took home the Creative Agency of the Year accolade.
Mindshare India won a total of 20 awards on the night. Along with the above mentioned big wins, the agency won Gold in the ‘India Digital Agency of the Year’ and ‘South Asia E-commerce Agency of the Year’ categories. There were four wins for Mindshare in the individual categories too. Ruchi Mathur was the winner in the ‘Agency Growth Leader of the Year’ category, Priyanka Arora in the ‘South Asia Young Business Leader of the Year’ category, Riddhi Bangera in the ‘South Asia Young Achiever of the Year’ category and Abhay Sachar in the ‘South Asia Channel/Engagement Planner of the Year’ category.
Ogilvy bagged a total of seven wins en route to retaining the South Asia Creative Agency of the Year. Six of the seven wins were Gold. The agency won Gold in the ‘India Creative Agency of the Year’ category and the ‘South Asia Integrated Marketing Agency of the Year’ category. Further four wins came in the individual categories. Parshuram Mendekar bagged the win in the ‘South Asia Account Person of the Year’ category, VR Rajesh took the coveted ‘South Asia Agency Head of the Year’ and Bhakti Malik was ‘South Asia Strategic/ Brand Planner of the Year’.
Talented.Agency, a new entrant into Agency of the Year, bagged a total of six wins. Its tally included two Gold, three Silver and a Bronze. The Gold wins came in the ‘South Asia Best Place to Work’ and ‘South Asia Talent Development Programme of the Year’ categories. The agency also won Silver in the ‘India Creative Agency of the Year’ and ‘India Digital Agency of the Year’ category.
Avian WE became the first agency to bag the ‘South Asia PR Agency of the Year’ title. The agency also won Gold in the ‘India PR Agency of the Year’ category.
McCann Worldgroup India’s CEO and CCO and APAC chairperson, Prasoon Joshi won the ‘Creative Leader of the Year’.
Other Gold winners of the night included:
- Wavemaker India: India Media Agency of the Year
- Ogilvy Pakistan: Pakistan Creative Agency of the Year
- Mindshare Pakistan: Pakistan Media Agency of the Year
- Phoenix Ogilvy: Rest of South Asia Creative Agency of the Year
- Leo Burnett India and Mondelez: South Asia Agency Marketer Partnership of the Year
- Popkorn: South Asia Boutique Agency of the Year
- Shobiz: South Asia Event Marketing Agency of the Year
- M&C Saatchi Performance: South Asia Specialist Agency of the Year
- Ariel: South Asia Brand of the Year
| Agency Categories | ||||||
| Region | Entry Category | Award | Credited Agency | Credited Market | ID | |
| South Asia | India Creative Agency of the Year | Gold | Ogilvy India | India | SA01.397511 | |
| South Asia | India Creative Agency of the Year | Silver | Talented.Agency | India | SA01.397149 | |
| South Asia | India Creative Agency of the Year | Bronze | Leo Burnett India | India | SA01.395140 | |
| South Asia | Pakistan Creative Agency of the Year | Gold | Ogilvy Pakistan | Pakistan | SA02.397108 | |
| South Asia | Pakistan Creative Agency of the Year | Silver | IAL Saatchi & Saatchi | Pakistan | SA02.395161 | |
| South Asia | Pakistan Creative Agency of the Year | Bronze | Golden Circle | Pakistan | SA02.395295 | |
| South Asia | Rest of South Asia Creative Agency of the Year | Gold | Phoenix Ogilvy | Sri Lanka | SA03.396538 | |
| South Asia | Rest of South Asia Creative Agency of the Year | Silver | Magic Mango | Sri Lanka | SA03.397783 | |
| South Asia | India Digital Agency of the Year | Gold | Mindshare India | India | SA04.396874 | |
| South Asia | India Digital Agency of the Year | Silver | Talented.Agency | India | SA04.397385 | |
| South Asia | India Digital Agency of the Year | Bronze | Famous Innovations | India | SA04.396916 | |
| South Asia | India Digital Agency of the Year | Bronze | Wavemaker | India | SA04.397606 | |
| South Asia | Pakistan Digital Agency of the Year | Silver | Ogilvy Pakistan | Pakistan | SA05.397137 | |
| South Asia | Pakistan Digital Agency of the Year | Bronze | EssenceMediacom | Pakistan | SA05.397562 | |
| South Asia | Pakistan Digital Agency of the Year | Bronze | Mindshare | Pakistan | SA05.397872 | |
| South Asia | Rest of South Asia Digital Agency of the Year | Silver | Mindshare Sri Lanka | Sri Lanka | SA06.397364 | |
| South Asia | Rest of South Asia Digital Agency of the Year | Silver | Wavemaker Sri Lanka | Sri Lanka | SA06.396949 | |
| South Asia | Rest of South Asia Digital Agency of the Year | Bronze | Ogilvy Digital Sri Lanka | Sri Lanka | SA06.396895 | |
| South Asia | Rest of South Asia Digital Agency of the Year | Bronze | Popkorn | Sri Lanka | SA06.397840 | |
| South Asia | India Media Agency of the Year | Gold | Wavemaker | India | SA07.397572 | |
| South Asia | India Media Agency of the Year | Silver | Mindshare India | India | SA07.396377 | |
| South Asia | India Media Agency of the Year | Bronze | EssenceMediacom | India | SA07.397969 | |
| South Asia | Pakistan Media Agency of the Year | Gold | Mindshare | Pakistan | SA08.397154 | |
| South Asia | Pakistan Media Agency of the Year | Silver | IG Square Pakistan | Pakistan | SA08.397410 | |
| South Asia | Pakistan Media Agency of the Year | Bronze | EssenceMediacom | Pakistan | SA08.397061 | |
| South Asia | Rest of South Asia Media Agency of the Year | Silver | Mindshare Sri Lanka | Sri Lanka | SA09.397376 | |
| South Asia | Rest of South Asia Media Agency of the Year | Silver | Wavemaker Sri Lanka | Sri Lanka | SA09.396942 | |
| South Asia | Rest of South Asia Media Agency of the Year | Bronze | Mindshare Bangladesh | Bangladesh | SA09.397733 | |
| South Asia | India PR Agency of the Year | Gold | Avian WE | India | SA10.395323 | |
| South Asia | India PR Agency of the Year | Silver | MSL INDIA | India | SA10.395735 | |
| South Asia | India PR Agency of the Year | Bronze | Ruder Finn | India | SA10.395126 | |
| South Asia | Pakistan PR Agency of the Year | No Shortlist No Award | ||||
| South Asia | Rest of South Asia PR Agency of the Year | Silver | Ogilvy PR Sri Lanka | Sri Lanka | SA12.397804 | |
| Region | Entry Category | Credited Agency | Credited Brand | Credited Market | ID | |
| South Asia | South Asia Agency Marketer Partnership of the Year | Gold | Leo Burnett India | Mondelez Oreo | India | SA13.395145 |
| South Asia | South Asia Agency Marketer Partnership of the Year | Silver | EssenceMediacom | Coca-Cola India | India | SA13.397968 |
| South Asia | South Asia Agency Marketer Partnership of the Year | Bronze | Mindshare | Ikea | India | SA13.396451 |
| Region | Entry Category | Credited Agency | Credited Market | ID | ||
| South Asia | South Asia B2B Marketing Agency of the Year | Silver | Edelman India | India | SA14.395365 | |
| South Asia | South Asia B2C Marketing Agency of the Year | Bronze | Mindshare India | India | SA15.396380 | |
| South Asia | South Asia Best Culture | Gold | Famous Innovations | India | SA16.396928 | |
| South Asia | South Asia Best Culture | Silver | Centrick Marketing Solutions LLP | India | SA16.393725 | |
| South Asia | South Asia Best Culture | Silver | White Rivers Media | India | SA16.396330 | |
| South Asia | South Asia Best Culture | Bronze | Talented.Agency | India | SA16.397423 | |
| South Asia | South Asia Best Place to Work | Winner | Talented.Agency | India | SA17.397427 | |
| South Asia | South Asia Best Place to Work | Commendation | Ogilvy India | India | SA17.397528 | |
| South Asia | South Asia Boutique Agency of the Year | Gold | Popkorn | Sri Lanka | SA18.397866 | |
| South Asia | South Asia Boutique Agency of the Year | Silver | Centrick Marketing Solutions LLP | India | SA18.393560 | |
| South Asia | South Asia Brand Design Agency of the Year | Gold | Famous Innovations | India | SA19.396937 | |
| South Asia | South Asia Brand Design Agency of the Year | Silver | Conran Design Group Mumbai | India | SA19.396452 | |
| South Asia | South Asia Brand Design Agency of the Year | Bronze | Landor & Fitch | India | SA19.395856 | |
| South Asia | South Asia Brand Experience Agency of the Year | Silver | Mindshare | India | SA20.396440 | |
| South Asia | South Asia Brand Experience Agency of the Year | Silver | Shobiz | India | SA20.396438 | |
| South Asia | South Asia Consultancy of the Year | Silver | Mindshare India | India | SA21.396414 | |
| South Asia | South Asia Content Marketing Agency of the Year | Silver | Mindshare | India | SA22.397072 | |
| South Asia | South Asia Customer Engagement Agency of the Year | No Shortlist No Award | ||||
| South Asia | South Asia Data Analytics Agency of the Year | Silver | ADA | Sri Lanka, Bangladesh, India | SA24.397493 | |
| South Asia | South Asia Data Analytics Agency of the Year | Silver | Wavemaker | India | SA24.397744 | |
| South Asia | South Asia E-commerce Agency of the Year of the Year | Gold | Mindshare | India | SA25.396950 | |
| South Asia | South Asia E-commerce Agency of the Year of the Year | Silver | Interactive Avenues | India | SA25.397100 | |
| South Asia | South Asia E-commerce Agency of the Year of the Year | Bronze | Wavemaker | India | SA25.396692 | |
| South Asia | South Asia Event Marketing Agency of the Year | Gold | Shobiz | India | SA26.396433 | |
| South Asia | South Asia Independent Agency of the Year | Gold | Famous Innovations | India | SA27.396939 | |
| South Asia | South Asia Independent Agency of the Year | Silver | Talented.Agency | India | SA27.397408 | |
| South Asia | South Asia Independent Agency of the Year | Bronze | White Rivers Media | India | SA27.396354 | |
| South Asia | South Asia Influencer Marketing Agency of the Year | Silver | Mindshare | India | SA28.396448 | |
| South Asia | South Asia Influencer Marketing Agency of the Year | Bronze | FCB Kinnect | India | SA28.396857 | |
| South Asia | South Asia Influencer Marketing Agency of the Year | Bronze | White Rivers Media | India | SA28.396361 | |
| South Asia | South Asia Integrated Marketing Agency of the Year | Gold | Ogilvy India | India | SA29.397519 | |
| South Asia | South Asia Integrated Marketing Agency of the Year | Bronze | ITW Universe | India | SA29.397553 | |
| South Asia | South Asia Integrated Marketing Agency of the Year | Bronze | Mindshare India | India | SA29.396379 | |
| South Asia | South Asia Market Research Agency of the Year | No Shortlist No Award | ||||
| South Asia | South Asia Performance Agency of the Year | Silver | Interactive Avenues | India | SA31.397122 | |
| South Asia | South Asia Performance Agency of the Year | Silver | Wavemaker | India | SA31.397802 | |
| South Asia | South Asia Performance Agency of the Year | Bronze | M&C Saatchi Performance | India | SA31.396918 | |
| South Asia | South Asia Production Company of the Year | Bronze | Prodigious India | India | SA32.397096 | |
| South Asia | South Asia Programmatic Agency of the Year | No Shortlist No Award | ||||
| South Asia | South Asia Social Media Agency of the Year | No Shortlist No Award | ||||
| South Asia | South Asia Specialist Agency of the Year | Gold | M&C Saatchi Performance | India | SA35.396917 | |
| South Asia | South Asia Specialist Agency of the Year | Silver | White Rivers Media | India | SA35.396359 | |
| South Asia | South Asia Specialist Agency of the Year | Bronze | Core Media Pakistan | Pakistan | SA35.395174 | |
| South Asia | South Asia Talent Development Programme of the Year | Gold | Talented.Agency | India | SA36.397417 | |
| South Asia | South Asia Talent Development Programme of the Year | Silver | Ogilvy India | India | SA36.397523 | |
| South Asia | South Asia Talent Development Programme of the Year | Bronze | McCann Worldgroup India | India | SA36.396408 | |
| People Categories | ||||||
| Region | Entry Category | Award | Credited Nominee | Credited Agency | Credited Market | ID |
| South Asia | South Asia Account Person of the Year | Winner | Parshuram Mendekar | Ogilvy India | India | SA38.397543 |
| South Asia | South Asia Account Person of the Year | Commendation | Jugal kathuria | Mindshare | India | SA38.396528 |
| South Asia | South Asia Agency Growth Leader of the Year | Winner | Ruchi Mathur | Mindshare | India | SA37.396430 |
| South Asia | South Asia Agency Growth Leader of the Year | Commendation | Raj Kamble | Famous Innovations | India | SA37.396951 |
| South Asia | South Asia Agency Head of the Year | Winner | VR Rajesh | Ogilvy India | India | SA39.397532 |
| South Asia | South Asia Agency Head of the Year | Commendation | Prasoon Joshi | McCann Worldgroup India | India | SA39.396419 |
| South Asia | South Asia Channel/Engagement Planner of the Year | Winner | Abhay Sachar | Mindshare | India | SA40.396921 |
| Region | Entry Category | Credited Team Name | Credited Agency | Credited Market | ID | |
| South Asia | South Asia Corporate Communications/Marketing Team of the Year | No Shortlist No Award | ||||
| South Asia | South Asia Creative Leader of the Year | Winner | Prasoon Joshi | McCann Worldgroup India | India | SA42.396421 |
| Region | Entry Category | Credited Team Or Nominee Name | Credited Agency | Credited Market | ID | |
| South Asia | South Asia New Business Development Person/Team of the Year | Winner | Team Famous | Famous Innovations | India | SA43.396955 |
| South Asia | South Asia New Business Development Team of the Year | Commendation | Cloud Pitchers | Mindshare | India | SA43.396429 |
| South Asia | South Asia Producer of the Year | No Shortlist No Award | ||||
| South Asia | South Asia Strategic/Brand Planner of the Year | Winner | Bhakti Malik | Ogilvy India | India | SA45.397534 |
| South Asia | South Asia Strategic/Brand Planner of the Year | Commendation | Ankit Vohra | McCann Worldgroup India | India | SA45.396423 |
| South Asia | South Asia Young Achiever of the Year | Winner | Riddhi Bangera | Mindshare | India | SA46.396801 |
| South Asia | South Asia Young Achiever of the Year | Commendation | Trishla Jhaveri | McCann Worldgroup India | India | SA46.396424 |
| South Asia | South Asia Young Business Leader of the Year | Winner | Priyanka Arora | Mindshare | India | SA47.397065 |
| South Asia | South Asia Young Creative Person of the Year | No Shortlist No Award | ||||
| Brand Categories | ||||||
| Region | Entry Category | Credited Brand | Credited Market | ID | ||
| South Asia | South Asia Brand of the Year | Winner | ARIEL INDIA | India | SA50.397962 | |
| South Asia | South Asia Marketer of the Year | No Shortlist No Award | ||||
| Regional Awards | ||||||
| Entry Category | Credited Agency | |||||
| South Asia Creative Agency of the Year | Ogilvy | |||||
| South Asia Digital Agency of the Year | Mindshare | |||||
| South Asia Media Agency of the Year | Mindshare | |||||
| South Asia PR Agency of the Year | Avian WE | |||||
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