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Aegis Media has announced plans to establish a new office at Mittal Chambers in Nariman Point, Mumbai. Besides the Aegis Media India corporate headquarters, the office will house Carat, the media buying and planning agency, Isobar, the digital marketing communications agency and Posterscope, Aegis' out-of-home agency. Isobar and Posterscope will be rolled out in India within this year.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.