Aegis' Doosra wins creative duties for Siyaram's Mistair

Doosra Brand Communications, part of Aegis Media Group, has won the creative mandate of Mistair, a premium fabric brand from the Siyaram Group.

Zahir Mirza, managing director, Doosra, said, "I am happy to add Mistair to our roster of brands. We look forward to creating a distinct and unique identity for the brand in the crowded fabrics marketplace, through unconventional thinking and non-traditional methods, that are Doosra’s specialty.”

Vikas Malhotra, business head, Mistair, added, “We are pleased to have Doosra on board with us for one of our brands Mistair. The agency was able to come up with the right creative strategy which clearly defined our business objectives and goals. Mistair would focus on fabrics for the young and sees a lot of action in the coming years through its strategic partnership with Doosra.”