Campaign India Team
Sep 26, 2012

Aegis' Doosra wins creative duties for Siyaram's Mistair

Agency to create distinct identity for Mistair, a fabric brand for young people

Aegis' Doosra wins creative duties for Siyaram's Mistair

Doosra Brand Communications, part of Aegis Media Group, has won the creative mandate of Mistair, a premium fabric brand from the Siyaram Group.

Zahir Mirza, managing director, Doosra, said, "I am happy to add Mistair to our roster of brands. We look forward to creating a distinct and unique identity for the brand in the crowded fabrics marketplace, through unconventional thinking and non-traditional methods, that are Doosra’s specialty.”

Vikas Malhotra, business head, Mistair, added, “We are pleased to have Doosra on board with us for one of our brands Mistair. The agency was able to come up with the right creative strategy which clearly defined our business objectives and goals. Mistair would focus on fabrics for the young and sees a lot of action in the coming years through its strategic partnership with Doosra.”

Source:
Campaign India

Related Articles

Just Published

58 minutes ago

AirAsia shows the human desire to 'fly'

Watch the film conceptualised by Wunderman Thompson

1 hour ago

Piaggio Group wins battle against Chinese copy of ...

The invalidity proceedings are part of the wider activities against counterfeiting undertaken by the Piaggio Group for years.

2 hours ago

Creative Critique through the gender lens: Ad ...

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

23 hours ago

Cadbury Dairy Milk delivers thank you messages ...

Watch the films conceptualised by Ogilvy here