Shephali Bhatt
Feb 27, 2012

Adtech 2012: "Digital marketers realise content worns out quickly," says Ogilvy's Kent Wertime

Kent Wertime, president, Ogilvy Japan, APAC, explains the imperatives for digital marketers at adtech 2012

Adtech 2012:

The third and last keynote session at ad:tech 2012 was delivered by Kent Wertime, president, Ogilvy & Mather, Japan and Asia-Pacific. In his session, Wertime, touched upon the digital marketing imperative. He started off with explaining how companies that get into digital realise that content gets worn out too quickly, hence

content on digital has to be constantly updated.

He added, "It's high -time we moved social media to the centre of our digital operations and not treat it as a mere add-on tool for various strategies. Wertime maintained that social media is not all about establishing a fan base but about having a business case, a solid one at that.

Concluding the session, he stated, "It is crucial that consumers trust what we are doing, hence it's important not to invade their space so much. There are questions around the use of data available to us, it therefore becomes a marketer's responsibility to take care of consumer's trust." 

Campaign India

Related Articles

Just Published

2 hours ago

Images from the IndIAA Awards 2021

The India chapter of the IAA announced the winners of the IndIAA Awards on 27 October in Mumbai. Ogilvy, MullenLowe Lintas Group and Tilt Brand Solutions were the most awarded winners on the night as they won four awards each

3 hours ago

Subhash Kamath re-elected as ASCI's chairman

NS Rajan to continue as vice chairman