ADK acquires Rage Communications to form ADK Rage

ADK will become the major shareholders while JRK Rao and Karthik Kumar, the founders of the agency will be minority shareholders

Mar 07, 2022 06:59:00 AM | Article | Campaign India Team

Japan-based ADK has announced the acquisition of Indian independent agency Rage Communications. 
Rage Communications specialises in digital experience design and e-commerce solutions. 
Post the acquisition, the agency will be renamed as ADK Rage. ADK becomes the major shareholder, while Rage’s founders, JRK Rao and Karthik Kumar remain as minority shareholders. 
Rao will continue to lead the agency as CEO. Rage Communications is headquartered in Chennai and also has offices in Sydney and Singapore. 
Yasuyuki Katagi, CEO, ADK Global Operations, said, “This partnership marks our milestone entry into the India and Australia markets – two of the fastest-growing digital markets in the APAC region. With Rage, we will immediately gain traction at a brand consultancy level, providing a strong starting point for the further growth in these key markets. We are also extremely excited at the collaboration opportunities to supercharge growth for our clients together. The new ADK Rage will offer clients with differentiated industry expertise, unparalleled partnerships, unique intellectual property, a full-service digital innovation offering and compelling scale.”
Rao and Kumar said, “This partnership with ADK is a significant moment in the growth of Rage as it opens new horizons in a rapidly changing global economy. Our two companies share the same vision in the digital transformation of businesses and their interactions with consumers. It is our hope that our combined strengths will add greater value to our existing clients and reach out to the larger marketing community around the world. This also represents substantial opportunities for our respective staffs to work together in an increasingly technology led multicultural world.”