AdJug to make key investment in India's online advertising market

AdJug, the online advertising marketplace where advertisers and publishers can buy and sell ads directly, has announced a strategic investment in India's online advertising market.

AdJug, which was launched last year, has expanded in Europe and will initially invest $2million implementing a local auction model specifically for the Indian market with a further investment planned for rapid development. The company will establish an office facility in Bangalore and create a launch team of upto 15 people. The team will use AdJug's existing European system to build an India-focused model that will deploy local currency systems for local brands.

The AdJug marketplace in Europe is currently achieving more than half a billion ad impressions per month and growing fast, with more than 1,200 publisher sites including Trinity Mirror's AMRA holding, UpMyStreet.com, TouchLocal and VivaStreet listed.

Satish Jayakumar, co-founder and director, AdJug said, "India is a key strategic market for AdJug. We aim to attract the country's best talent to help us develop a specific ad auction model for the rapidly growing Indian market. This will not only offer local inventory and ad space, but link to our European networks to drive wider revenue opportunities."