Aditya Birla Group refeshes its logo

The Aditya Birla Group has recently unveiled a refreshed logo and brand architecture, that will be used across all its companies. Preeti Vyas, chairwoman of Vyas Giannetti Creative, said of the change, “It is in many ways a historic moment for us, as Aditya Birla Group has been our first and continuing client for over an decade. The initial branding and group architecture served the Group surpassingly, but to keep pace with its growing brand equity, it was of immense importance for VGC to be asked for an identity refresh.”