The Aditya Birla Group has recently unveiled a refreshed logo and brand architecture, that will be used across all its companies. Preeti Vyas, chairwoman of Vyas Giannetti Creative, said of the change, “It is in many ways a historic moment for us, as Aditya Birla Group has been our first and continuing client for over an decade. The initial branding and group architecture served the Group surpassingly, but to keep pace with its growing brand equity, it was of immense importance for VGC to be asked for an identity refresh.”
Stating that the brand refreshment is more a case of evolution, rather than reinvention, the new design language is inspired from the rays of the sun drawn from the original logo symbol.
According to a note on the Vyas Giannetti website, "The fundamentals of the logo design were very sound. We have added enhanced vibrancy using colors and bold typography, complimented with a robust visual language and architecture. However this small graphic step is steered to move the Group’s name into a prominent position, with the aim to enunciate the mother brand’s leadership position."