Campaign India Team
Mar 24, 2017

Adfest 2017: McCann wins Grande Lotus; Taproot Dentsu bags two Golds

McCann leads with a total of five metals; Taproot and BBDO have three each

Adfest 2017: McCann wins Grande Lotus; Taproot Dentsu bags two Golds
India bagged a total of 13 metals as winners were announced across the following categories: 'Design', 'Direct', 'Film Craft', 'Interactive', 'Mobile', 'New Director', 'Outdoor', 'Press', 'Print Craft' and 'Promo'.
 
McCann Worldgroup India bagged a Grande Lotus for 'The Dead Hour' for Nescafe in the 'Promo' category. The agency also won a Silver Lotus in the 'Direct' category for the same entry. It also won three Bronze metals. Two of them came for the 'Pet Adoption Campaign' for World for All. The other was for 'The Dancing Letters' for Maharashtra Dyslexia Association. 
 
Taproot Dentsu bagged two Golds and a Bronze. The Golds came for work for Adidas in the Film Craft and Promo category. The Bronze was also for Adidas.
 
BBDO India also bagged three metals, a Silver and two Bronze, all of them for 'Dads #ShareTheLoad' for Ariel Matic. 
 
Crazy Few Films bagged a Bronze for 'Samsung Cares' for Samsung in the 'Film Craft' category. Leo Burnett also bagged a Bronze for HDFC Life Insurance's 'Memories for Life' in the 'Direct' category.
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Cannes Lions 2025: Explore the campaigns that ...

Watch the campaigns that won Silver Lions for India at the 72nd Cannes Lions Festival of Creativity, 2025.

20 hours ago

Dentsu discloses, CCI investigates: India’s adland ...

Despite the attention surrounding the investigation, some remain sceptical about whether it will result in lasting change.

20 hours ago

WPP expands its partnership with Vercel

The network's teams will gain access to Vercel's AI software development kits and v0 tools to boost campaign crafting speed by using code libraries and AI.

21 hours ago

AI’s not replacing creatives: It’s making them ...

From solo creators and AI-born brands to code-fuelled B2B marketing, Social Panga co-founder believes the next 12 months will test just how ‘creative’ artificial intelligence can really get.