Adfest 2017: McCann wins Grande Lotus; Taproot Dentsu bags two Golds

McCann leads with a total of five metals; Taproot and BBDO have three each

Mar 24, 2017 04:09:00 PM | Article | Campaign India Team

India bagged a total of 13 metals as winners were announced across the following categories: 'Design', 'Direct', 'Film Craft', 'Interactive', 'Mobile', 'New Director', 'Outdoor', 'Press', 'Print Craft' and 'Promo'.

McCann Worldgroup India bagged a Grande Lotus for 'The Dead Hour' for Nescafe in the 'Promo' category. The agency also won a Silver Lotus in the 'Direct' category for the same entry. It also won three Bronze metals. Two of them came for the 'Pet Adoption Campaign' for World for All. The other was for 'The Dancing Letters' for Maharashtra Dyslexia Association.

Taproot Dentsu bagged two Golds and a Bronze. The Golds came for work for Adidas in the Film Craft and Promo category. The Bronze was also for Adidas.

BBDO India also bagged three metals, a Silver and two Bronze, all of them for 'Dads #ShareTheLoad' for Ariel Matic.

Crazy Few Films bagged a Bronze for 'Samsung Cares' for Samsung in the 'Film Craft' category. Leo Burnett also bagged a Bronze for HDFC Life Insurance's 'Memories for Life' in the 'Direct' category.