Seventy three Indian entries have been shortlisted at Adfest 2016.
Taproot Dentsu leads the Indian race with 22 finalists. The agency’s work for IOAI, The Times of India and Dulux Paints, are among those in the hunt for metal in the OOH (7), Press (7) and Print Craft (8) categories.
McCann Worldgroup’s work for Gastrina has earned the agency finalist positions in Design (4), OOH (6), Press (3) and Print Craft (4) categories.
In the Film category, McCann’s Rudaali for Radio Mirchi is the only entry in contention for metal.
BBDO India’s entries ‘Share the Load’ for Ariel Matic and ‘Touch the Pickle’ for Whisper have earned it finalist positions in Interactive (1), Lotus Roots (7), Media (6), OOH (2) and Promo (2) competitions.
Contract Advertising’s work for Security Solutions has earned the agency Print Craft (3), Press (2) and an OOH finalist.
Other agencies in the race for metal are J. Walter Thompson (1 in Direct, 3 in Print Craft), Dentsu Webchutney (2 in Promo) and CreativeLand Asia (Effective Lotus).
Early Man Films and Publicis have one finalist each, both in Film Craft for Gujarat Ambuja work featuring The Great Khali.
Results are to be announced this weekend in Pattaya.