Adfactors to manage Sony India

Sony India has announced the appointment of Adfactors to handle its public relations mandate. 

 

The account was won following a multi-agency pitch.

 

The agency has been tasked to strengthen the company’s brand positioning and reputation in India.

 

Pooja Chaudhary, head - corporate communication, Sony India, said, "We are excited to appoint Adfactors PR as our communications partner to  further consolidate our premium brand position in India. With the firm’s insights, strategic counsel and expertise in PR and digital engagements, we are confident about enhancing our brand visibility and further strengthen the arc of influence with media, creative community and key opinion leaders.”

 

Nikhil Dey, executive director, Adfactors PR, said, "We are delighted to have been chosen as the communications partner by Sony India. This is a testament to the strength of our team and our track record of delivering strategic, integrated communications programmes that deliver results. We look forward to working with Sony India in building and protecting its brand among consumers, media and its key stakeholders.”