Nikhil Dey has joined Adfactors PR as executive director. He moves from Weber Shandwick where he was vice chairman.
Dey will be based in Delhi and will be in charge of Adfactors PR's north-based business.
Madan Bahal, co-founder and managing director, Adfactors PR, said, “It is a privilege to have Nikhil on board. He’s an outstanding human being and a professional. Our clients and teams will benefit from his expertise and experience. The timing is fortuitous as we prepare to seize the opportunities of the post-pandemic world.”
Dey said, “Our industry has been challenged like never before, in the last few months. We have been required to relook at established ways, to come up with new solutions to meet client needs. I have been a keen observer of this changing dynamic and believe the new role will allow me an inspiring canvas to create value. The time has come for public relations and storytelling to reinvent itself with solutions that serve these new requirements. Adfactors PR is firmly established as the top PR outfit in India. It has a vast range of talented individuals from diverse backgrounds, making the firm one of the finest among consultancies in the world. I look forward to new learnings, working with this team. I am also looking forward to honing and using my coaching skills to contribute to the L&D culture and further strengthening the employer brand proposition of the firm.”
In a career spanning 25 years he has also worked with Clea PR, Fiat India and Genesis BCW.