The Practice bags Sony India's PR mandate

Sony India has announced the appointment of The Practice as its PR and communications partner. The agency's mandate will start on 1 April 2019. The  agency won the account post a  multi-agency pitch.

 

Yoichiro Hotta, brand activation head, Sony India said, “Sony is at an exciting juncture of its journey in India. As we get ready to set new benchmarks for ourselves, we are delighted to welcome on board The Practice. During the evaluation process, we felt that The Practice had designed the most robust strategy based on their in-depth understanding of the market. This combined with novel creative ideas, unique in-house proprietary tools and a strong servicing team that understood what we needed, made the decision easier for us.”

 

Nandita Lakshmanan, founder and chairperson, The Practice, said, “The consumer electronics market is at a tipping point and we are thrilled to have been chosen by Sony India as their PR and communications partner. We hope to be able to add fresh perspectives and new dimensions to Sony’s storytelling in the country. We look forward to a long-standing association to deliver tangible results that are tied into business objectives.”